Blue Ocean Strategy is a book that outlines how companies can lead customers by providing innovative products that create their own demand. The Sustainable Business Group is the exclusive provider in the west of Blue Ocean Strategy training via computer assisted simulation. This simulation has been created by StratX, an international consulting firm, and is licensed exclusively in the West to the Sustainable Business Group. This training is two days and can change how the research and product development, strategy, and top marketing officers of your company will create new, innovative products and services in the future.
For more information contact Herb Rubenstein, President, SBG at herb@sbizgroup.com . For a thorough book review of the book, Blue Ocean Strategy, see our book review under the tab: Resources/Articles or click here .